How to Write a B2B Marketing Plan

​Join me Live on Zoom for the B2B Marketing Clinic Live.

​Our topic is How to Write a B2B Marketing Plan

​A free, live discussion on how to adapt your business and marketing to today's B2B buyer with a topical presentation for the first part, followed by an "ask me anything" Q&A format for the second part.

For: B2B Marketers who want to be more strategic and tackle their challenges head on.

​Price: FREE

​Time by time zone:

• ​1.30 pm - 2.30 pm (GMT)

• ​8.30 am - 9.30 am (ET)

• ​7.30 am - 8.30 am (CT)

• ​5.30 am - 6.30 am (PT)

​Background

​Today’s B2B buyer is dramatically different than in previous years. Most B2B companies have built their sales model with the business development person as the primary commercial function. Their strategies are designed for a time before the internet and social media formed a large portion of their decision-making processes. Buyers now research independently before engaging sales reps, which is why so many businesses find traditional selling techniques are getting more challenging.

When we consider how we buy things for ourselves and the fact we don't want to have meetings in our diaries to "find out" about products and services it becomes clear the psychology of the ideal clients we're targeting.

Let's talk about what B2B companies need to do in order to shift their strategies to meet the needs of today's buyers and have better success in their selling strategies.