Measure What Matters: Master Real-Time Incrementality for Podcast & Audio Advertising
Incrementality testing answers a crucial question...
"How many net new customers did podcast ads drive?"
The problem? Traditional solutions are
expensive
one-off
developer-intensive
But what if you could access real-time conversion lift(alongside attribution results) directly in your dashboard?
Well, this webinar is for you!
Meet the next evolution of podcast ad measurement...
Continuous, always-on incrementality testing.
Join us for a step-by-step exploration of "always on" incrementality testing—from foundational concepts to application and performance-enhancing strategies.
In this webinar, we'll take you behind the scenes on how to conduct incrementality tests, set up effective expose and control groups, validate similarity, and compare baselines to ensure accurate and reliable results.
Learn how to interpret reports, what lift % and incremental % mean, and how to make data-driven decisions to optimize your campaigns.
Why You Can't Miss This Webinar:
Go Beyond the Basics: Get an in-depth look at incrementality—what it is, how it works, and why it’s essential to accurately measure the impact of your podcast ads.
Real-Time Incrementality, Simplified: Tackle complex measurement challenges and explore the latest advancements in real-time incrementality, now available directly in your dashboard.
Expert Insights: Learn from Matt Drengler and Amelia as they explore the role of incrementality in driving impactful results and demonstrate new real-time features.
Practical Applications: Learn how to interpret lift percentages, incremental conversions, and control group comparisons directly within the new UI. Discover how incremental lift can highlight your ad’s unique contribution to revenue growth and enable real-time optimizations.
Whether you’re aiming to boost conversions at the campaign, show, or channel level, this session provides actionable insights that reveal your ads’ true impact on new customer acquisition and revenue.
Who Should Attend?
Advertisers aiming to understand the true value of their podcast ads and maximize return on ad spend.
Agencies focused on delivering transparent, measurable results to clients and applying data-driven strategies that showcase the lift generated by podcast advertising.
Publishers & Networks looking for tools to demonstrate incremental lift and validate campaign impact for brand partners.
Don't Miss Out
Say goodbye to costly, single-use tests and delayed data exports. Access real-time, actionable insights on incremental conversions and lift directly in your dashboard, right alongside your attribution metrics.
Join us to build a strong foundation in incrementality measurement and discover its practical value for podcast advertising. Explore cutting-edge features in real-time lift analysis and learn to master conversion lift measurement to drive impactful, data-backed ad strategies.