Cannes Truth Be Told by Unplugged Collective x Beeler.Tech
Truth Be Told is a first-of-its-kind collaboration between Unplugged Collective and Beeler.Tech — a curated series of moments set against the backdrop of the Côte d’Azur, where the systems we build meet the stories we tell about them.
Hosted during Cannes Lions, the experience brings together media leaders, ad tech minds, and cultural instigators for conversations that cut deeper into how we operate, who we empower, and what it really means to move this industry forward.
From sharp salons to shared tables, Truth Be Told creates space for honest dialogue, new energy, and the kind of connection Cannes was meant for.
Agenda:
3:00PM
Cannes We Be Honest? opens Truth Be Told with an off-the-record roundtable moderated by Rob Beeler. It brings together voices from media, journalism, and ad tech for a grounded conversation about why quality journalism still struggles to earn the ad dollars it deserves and what might finally change that.
We'll dig into persistent barriers like keyword blocklists, brand safety overreach, and programmatic friction, and explore what it will take to rebuild the value exchange between trusted journalism and digital advertising.
5:00PM
In the middle of a week that never stops moving, Context & Cocktails offers a moment to simply connect. No programming. No panels. Just good people, a well-stocked bar, and the kind of conversation that doesn’t need a stage.
Hosted on the terrace at The Givsly Hub and supported by partners who understand the value of showing up with intention, this hour sets the tone for a night of shared perspective — and sets the table for the dinner that follows.
6:00PM
At The Truth Table, we’ll gather for an intimate, chef-prepared dinner and a guided conversation on a topic at the core of this industry — trust.
From the consumer to the publisher to the partner, trust is the connective tissue that makes media work. It’s earned, extended, and expected, but it isn’t guaranteed. As the people who build the systems and services that shape this ecosystem, we’ll explore what it really means to be trusted, to trust others, and to build relationships that last beyond the bid.
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