CADRE Conversations in Beauty: Brand Building on Your Block
This intimate evening explores how emerging brands can grow visibility and sales at the local level — through community-driven activations, experiential retail, services, and thoughtful partnerships. From Google pin drops to limited edition merch drops to IRL moments, we’ll unpack how to build buzz (and a real customer base) from the ground up.
Who It’s For:
Founders and brand operators who want to grow grass-roots, in NYC and beyond
Retail or DTC brands experimenting with omnichannel
Service brands exploring partnerships, referrals, or cross-pollination
Consultants and creative agencies who build local activations
We've intentionally kept this event low-cost for early stage founders ($25) but suggested price for everyone else is $50, which goes to our hospitality vendors for the evening.
Topics Covered:
IRL experiences and neighborhood-based growth
Community marketing strategies that convert
Experiential partnerships between product + service brands
Tools and tactics: Google My Business, local SEO, on-the-ground sampling
Scaling neighborhood traction into national demand
Order of Events:
6:00-7:00PM: Check ins, drinks, light bites, mingling, showroom tours
7:00PM-8:00: Fireside with Fur CEO & Co-Founder Laura Shubert, CADRE Founder & Host Alexa Lombardo and third participant to be confirmed
8:00PM-9:00: More mingling and the chance to speak with other founders and experts in attendance
All attendees will receive gift bags on the way out
Thank you to our friends at Fur for hosting, Power Digital for sponsoring and Ramona for providing wine.