

PROJECTS X F&F: Purposeful Selling and Sales Psychology
Join us for an energising and interactive evening designed specifically for purpose-led founders who are ready to sell with more confidence, clarity and integrity.
We created this series after seeing too many amazing, purpose-driven founders build for impact while their profits took a back seat. We believe wealth and power must be redistributed for a world worth living in - so let's make it happen, together.
In this session, we’ll explore the psychology behind sales and show you how to adapt it for a mission-driven business. Through our interactive workshop, you'll learn how to boost sales and grow a healthy pipeline without compromising your values.
This isn't just another panel event. Expect a carefully curated experience featuring:
✨ Inspiring expert speakers - sales experts, growth strategist and business veterans
💬 Honest, relatable conversations about what it really takes to sell with confidence
📝 A practical, actionable worksheet to help you implement what you learn on the spot
🤝 Meaningful networking with other values-driven entrepreneurs
🥐 Yes, there will be snacks. Great ones.
We created this event series after seeing far too many amazing, mission-led founders play small with their sales - burning out or giving away their value. We believe profit and purpose can go hand in hand, and we're here to show you how.
💡 What You'll Learn:
✅ How to create content that builds visibility and attracts aligned leads
✅ The psychology behind sales and how to make it work for your personality
✅ Simple techniques to turn warm connections into paying clients (without the ick)
✅ How to integrate purpose and B-corp-aligned values into your sales process - even if you’re not certified
🙌 You’ll walk away with:
A fresh perspective on sales
A worksheet to personalise your own strategy
Real strategies you can implement immediately
New connections that might just change your business
Whether you're new to selling or want to re-energise your approach, this evening will leave you with the clarity, tools, and confidence to grow your business, your way.
Agenda:
5:30-6:00 Arrive and tuck into some refreshments
6:00-7:00 Panel discussion
7:00-7:30 Workshop and Q&A
7:30-8:00 Networking
If you’re ready to start selling with more purpose (and less cringe), this one’s for you.
All profits will be donated to Everyday Racism's new crowdfunding campaign.
🎟️ Spots are limited - grab yours now via the link!
Let’s turn purpose into profit, together.
FAQs:
Is the event for women only?
All genders are welcome.
Join us and discover how to drive both impact and profit in a way that feels true to you.