Dan Olsen’s Lean Product Management Workshop: How to Achieve Product-Market Fit
Everyone working on a product is trying to achieve the same goal: product-market fit. But most products fail to do so. In this session, product management expert Dan Olsen will share advice from his book The Lean Product Playbook, which describes a simple but effective framework for achieving product-market fit. He will explain his Lean Product Process, a 6-step methodology that guides you through how to:
1. Determine your target customer
2. Identify underserved customer needs
3. Define your value proposition
4. Specify your MVP feature set
5. Create your MVP prototype
6. Test your MVP with customers
Dan will illustrate these concepts with real-world examples and a comprehensive case study. Come learn how to turn product management into more of a science than an art to improve your odds of success.