

FBRC.ai Salon: Navigating Business Models in the Gen-AI Era
As generative AI reshapes the content landscape, creators, technologists, and business leaders are facing a critical question: how do we build sustainable business models in a world of infinite creation?
Join us on September 9th at the Microsoft Garage in Soho for an intimate afternoon exploring the business implications of AI-generated media.
We’ll set the stage with a brief presentation, followed by a dynamic panel discussion featuring:
Speakers:
Doug Shapiro – Media & Tech Strategist, BCG & Writer, The Mediator
Hilary Mason – Co-Founder & CEO, Hidden Door
Scott Greenberg – Co-Founder and Executive Chairman, Othelia Technologies
Lance Weiler – Storyteller & Director, Columbia Digital Storytelling Lab
Mike Pell – Author & Envisioner, Microsoft Garage
The afternoon will conclude with audience Q&A and networking among a curated group of 120 leaders across media, tech, and entertainment.
We have limited space, so we will approve on a rolling basis. This is a restricted building, so only names on the approved guest list will be allowed in.
FBRC.ai is a next-generation innovation lab, studio, and ecosystem at the intersection of AI, storytelling, and entertainment. We do research, build community, and partner with creators, startups, and executives to develop new tools, IP, and production workflows.