Numbers Don’t Lie: Finances + Forecasting for Founders with Sarah Jahnke, CEO & Co-Founder of Homecourt
Whether you're designing dream spaces or building the next iconic home brand, understanding your numbers is key to scaling with confidence. Join us for a practical, no-fluff workshop tailored specifically for founders in the Home and Interiors space - from interior designers and architects to founders of home care, bedding, home product brands, and beyond.
In this can't-miss session, you’ll learn:
The foundations of startup finance: what to track and why it matters
How to build a simple, usable financial model (no finance degree required)
Tips for forecasting revenue, inventory, and marketing spend
What investors are really looking for in your financials
Whether you're raising your first round, planning inventory, or just trying to make sense of your margins, this session is built for founders like you.
About the Host:
Sarah Jahnke is the CEO & Co-Founder of Homecourt, a category-defining brand she launched with Courteney Cox that’s reimagining luxury home care with “beauty products for the home.” From DTC to Nordstrom, Amazon, and Blue Mercury, Homecourt is growing across multiple channels. Before launching Homecourt, Sarah led luxury fragrance marketing at L’Oréal and advised Fortune 500 brands at PwC. She’s also a former VC associate - at Hyde Park Angels, a group of the Midwest's most active early-stage investors, building relationships and sourcing deals with consumer-focused start-ups and entrepreneurs.
MORE ABOUT SARAH:
Prior to founding Homecourt, Sarah spent the 5 years at L'Oréal, most recently as the Head of Marketing for Viktor&Rolf and Proenza Schouler Fragrances, an $80M+ luxury fragrance business in the US. Prior to this role, she spearheaded direct-to-consumer retail pop-up shops and experiential events for a variety of L'Oreal LUXE cosmetics and fragrance brands including Giorgio Armani Beauty, Yves Saint Laurent Beauty, and Maison Margiela.
While at University of Chicago Booth pursuing an MBA, Sarah was a Venture Capital Associate at Hyde Park Angels, a group of the Midwest's most active early-stage investors, building relationships and sourcing deals with consumer-focused start-ups and entrepreneurs. She also participated in the New Venture Challenge, a top-ranked accelerator program, for her personal care product idea, where she identified formulators/manufacturers and filed a provisional patent.
Sarah started her career as a former management consultant for PwC where she advised clients on customer loyalty, re-branding, international expansion, and post-merger integration projects. Outside of PwC, Sarah interned for a private equity firm and various consumer focused start-ups including Hint Water during their expansion into the NYC market.