The AI vs. Human Dilemma: How to Make the Right Call

​AI is no longer an experiment, it’s shaping the core of how the world is designed, built, and experienced. But in a world where AI can be faster, more consistent, and even more personalized than humans, how do you decide when to lead with AI and when to prioritize human touch?

​Join Noam Segal, trained as a psychologist, seasoned research leader, and coach to tech professionals, for a practical conversation that helps teams answer this question. Drawing on behavioral science, real-world examples, and his bold predictions about the future of human experience, Noam will unpack:

• ​The decision framework for determining when research should be AI-first vs. human-first.

• ​Signals from user research that reveal “human non-negotiables”, or the aspects of experience people will fight to keep human.

• ​How to break default patterns in AI adoption. Why most teams are making AI integration decisions on autopilot, and how to uncover bold opportunities

• ​Lessons from leading high-impact research teams for creating a culture that challenges assumptions, integrates AI intelligently, and aligns cross-functionally

​You’ll walk away with tools and examples you can apply immediately to your own product, design and research decisions so you can move faster, with more confidence, in building experiences that drive adoption, loyalty, and real business impact.