Finding Your Product's North Star: UX Metrics That Matter

​Join us on Tuesday, 25th February, 2025 from 6:00 - 7:00 PM EAT for an insightful session on Finding Your Product's North Star: UX Metrics That Matter.

​In this insightful session, Product & Brand Strategist Okinyo Mark will break down how to identify and measure the UX metrics that matter for product success.

​It will feature real-world examples and actionable frameworks. You'll walk away with clarity on which metrics matter and how to use them to guide product decisions.

​Perfect for anyone interested in data-driven product design!

​About the Speaker:

​Okinyo Mark is a business growth advisor with over 10 years experience in African markets. At his consultancy, he partners with entrepreneurs, corporates, and ecosystem enablers to drive growth through product strategy, brand positioning, and organizational capacity building.

​His work has supported organizations like 54 Collective,  Moringa School, Brighter Monday, and many others find the winning formula in their industries. Mark is passionate about empowering businesses with practical strategies that deliver measurable success.