PHX FWD Community Event: AI and the Innovator's Dilemma
Join us for food, drinks, and an exclusive fireside chat featuring Mark Roberge — the founding CRO of HubSpot, Co-Founder and Managing Partner at Stage 2 Capital, best-selling author of The Sales Acceleration Formula, and Harvard Business School professor — as we dive into "AI and the Innovator’s Dilemma: Building Startups for a Post-AI World." In this conversation, Mark will share firsthand insights on how startups can use AI while managing the balance between new technology and business fundamentals.
We'll also discuss how AI is fundamentally reshaping go-to-market strategies - from transforming how companies identify and engage prospects to potentially eliminating entire steps in the traditional customer journey.
Key Takeaways:
· Harnessing AI for Customer Acquisition: Explore how AI-driven insights can transform lead generation, customer segmentation, and personalized marketing to optimize growth.
· Navigating the Innovator’s Dilemma: Discuss the challenges startups face when integrating disruptive AI technologies while balancing existing revenue models and traditional practices.
· Data-Driven Decision Making: Highlight how real-time analytics and machine learning can empower strategic decisions, from sales forecasting to resource allocation.
· Cultivating an Agile Culture: Emphasize the importance of fostering a culture of experimentation and rapid iteration to adapt quickly in a post-AI landscape.
· Future-Proofing Revenue Operations: Share insights on evolving sales and marketing strategies by leveraging AI to build scalable, customer-centric models that drive sustainable growth.
This fireside chat offers an opportunity to gain actionable strategies and inspiration from a visionary leader who has been at the forefront of revenue transformation! Reserve your seat and join us to discover how to future-proof your startup in an era defined by AI innovation.
This event is brought to you by PHX Ventures, Deloitte, Stage 2 Capital, Silicon Valley Bank and Snell & Wilmer.