AI in B2B - Hype or Career Killer? The Case Studies
We are thrilled to invite you to our next B2B community event, kicking off the summer in style at the start of July. Expect delicious food, fantastic company, and actionable insights – you don't want to miss this!
This time, we're diving into the world of AI in B2B Marketing. Is it just a hype or can we already use AI for our deep tech B2B marketing? 🤔
Here's where it gets interesting: our team is divided in regard to the impact of AI in B2B Marketing. Ziv believes there's a wealth of creative examples out there, while Amit Lavi remains skeptical but is willing to keep an open mind.
Since we hate being boring, we're opening this meetup to B2B Marketers who want to show how they are using AI to improve their results. So basically, the best place to finally answer the question: is it Hype or Not?
This time we're joining forces with N.Rich – the most awesome ABM platform you should consider using. N.Rich provided us with a gift to the case study voted as winner: FREE 6 MONTH use of their platform's Growth Edition – no strings attached!
AGENDA:
9:30 - B2Breakfast - summer edition
10:10 – How AI-generated ABM Ads Personalization increased performance by 40% – Andrey "Andy" Kastelmacher will share his insane experience with ABM campaigns and what they do over at N.Rich to drive Sales.
10:30 – Leveraging AI Tools to Craft Killer Strategic and Creative Marketing Plans – Ziv Sheinfeld will share how we harnessed the power of AI to revolutionize our approach to strategic and creative marketing for our clients.
10:50 – How I realized that AI sucks for B2B, Unless you make your own AI – Amit Lavi will share how to create a great GPT that actually does help with B2B tasks.
The finalists in our AI in B2B Case Studies competition:
11:10 – Congratulations ChatGPT is your new SDR – Ben Rotenberg, Head of Growth at Classiq
11:25 – AI Tools, 2 Creative Minds, 1 Product Launch: Checkmarx's Organic Video Success Story – Oren Hadash, Senior Creative & Video producer at Checkmarx.
11:40 – How to create new video ads without waiting 3 months for production – Tom Factor, Creative Marketing Strategy Director at Lightricks.
11:55 - Voting & case study winner announcement over desserts🕺🥞
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Learn more about N.Rich --> here.
Learn more about Lavi Prime --> here
Learn More about Z Digital --> here
See you soon 👋🏻