Marketing Really Boring Products in Crypto: Promises and Challenges
⚙️ From Boring to Brilliant: Crypto Marketing That Works
Web3 isn't just about memecoin madness and funny mascots, some projects are laying the foundation for the future, building the infrastructure that will drive the entire space forward. So how do you market tools like RPC nodes or BaaS platforms without the hype?
This week, learn from the pros behind GetBlock, one of TON’s RPC providers, who’ve been marketing essential (but “boring”) crypto products for 6+ years.
💡 What You’ll Learn:
▪️ The B2B Shift: How infra/BaaS marketing actually differs from dApps & consumer tools
▪️ Reaching Tech Buyers: Speak directly to CTOs, PMs & the ones who make real decisions
▪️ Low-Budget, High-Impact: Content, SEO, events & SMM tailored for infra
▪️ What Not to Do: Real stories of marketing flops and how to avoid them
📅 June 25
🕛 12PM UTC 2PM CEST 4PM GST