PDM X Euka.ai | How to Crush Organic Strategy in 2025

​How to Crush Your Organic Strategy on TikTok
Featuring Zellie Vaz (Power Digital Marketing) & Sohun Sanka (Euka.ai)

​Join us for a tactical deep dive into how brands can dominate TikTok through organic content, community, and creator partnerships. Zellie Vaz, Managing Director of Social at Power Digital Marketing, and Sohun Sanka, Director of Growth at Euka.ai, will walk through a proven framework!

Speaker Bio:

Zellie Vaz is a Managing Director at Power Digital with over a decade of experience in social media, specializing in community-led strategies that cut through the noise. With a core focus on building trust and connection, she’s spent her career helping brands show up authentically — especially on platforms like TikTok where community is everything. To Zellie, social is the ultimate always-in-progress project: constantly evolving, fueled by curiosity, and driven by real-time culture. Her approach blends instinct and insight to create organic strategies that resonate, not just reach.

​What You’ll Learn:

• ​Why TikTok is the #1 discovery engine for today’s consumer

• ​How to turn UGC, influencer content, and reviews into trust and sales

• ​What content trends drive real engagement—and how to avoid being “too promotional”

• ​How to build a responsive, authentic community

• ​The role of creators in building sustainable organic growth

​Expect actionable strategies, fresh insights, and real examples of what’s working now. Whether you’re leading social at a growing brand or scaling with influencers, this session will help you rethink your organic playbook.