

Cannes Confidential at Darkroom House with Oren, Ashwinn, Lucas, FERMÀT, PrescientAI, ReachFaster & Sotto
Darkroom’s first rendition of Darkroom House brings together entrepreneurs and modern market makers for a brand strategy session in the French Riviera.
Panel 1: Media, Measurement and ROI
Lucas DiPietrantonio, CEO of Darkroom, will moderate a conversation with:
Mike True, CEO of Prescient AI
Danilo Tauro, Managing Partner at Aperiam
Lucia Mastromauro, Global Vice President of Advertising at Deliveroo
This panel brings together industry leaders to examine how AI and advanced analytics are reshaping media strategy, driving smarter measurement and stronger ROI.
Panel 2: AI in E-commerce
Max Satter, CEO of Unveild, will moderate a conversation with:
Rishabh Jain, CEO of FERMÀT
Robert Sieh, CEO of Reach Faster
Josh Bowen, CEO of Sotto
Join us to explore how integrating these AI-driven platforms can lead to more agile, efficient and impactful marketing strategies.
Panel 3: The Future of Brand Content
How do the most culturally resonant brands today craft content that cuts through the noise?
In this session, Oren John (Valuable Studios) and Ashwinn Krishnaswamy (Forge) break down modern brand strategies that are redefining the marketing playbook, from social storytelling and creator-led drops to channel-native formats and high-tempo brand releases.
Expect sharp insights, tactical breakdowns and a clear blueprint for how to build the brands of tomorrow, today.
Uncensored Brand Strategy
In this dynamic, hands-on session, attendees will bridge the gap between theoretical brand strategies and real-world application.
Guided by industry experts Oren John and Ashwinn Krishnaswamy and moderated by Lucas DiPietrantonio, participants will engage in interactive exercises designed to translate cutting-edge brand concepts into actionable plans.
Join us to transform abstract brand strategies into tangible outcomes.