​Five years ago, you could launch a solid (if unspectacular) show with solid (if unspectacular) production and there was a pretty good chance you'd be able to grow organically.

​The reason is there just weren't all that many shows in existence, leaving potential listeners with fewer options to choose between.

​Fast forward to today and that's no longer the case.

​Most niches are overflowing with shows. In many popular niches (true crime, online business, and fitness come to mind immediately) there are literally hundreds of similar shows all competing for the eyes and ears of the same listeners.

​Worse, many of those shows have big budgets, full production teams with impressive pedigrees, and the backing of mainstream networks & media companies.

​So what are you supposed to do if you don't have any of those advantages?

​The answer isn't to make the best show on your topic.

​Instead, it's to make a show that is obviously, unmistakably, and compellingly different from any of the other shows currently in existence.

​​In this live roundtable session, we’ll discuss how to create a show that's different from the other available offerings as well as communicate those differentiators to your ideal target listeners.

​​The session will consist of 30-40 minutes of facilitated panel discussion followed by attendee Q&A.

​​About the Panelists

​Lauren Popish

​Lauren Popish is the founder of The Wave Podcasting. She started her first podcast in 2017 after a public speaking event gone wrong. As the saying goes, when life gives you lemons, start a podcast about it! Rediscovering her confidence through podcasting encouraged her to share it with other women who were struggling to tell their stories.

​The Wave now serves more women than ever by providing online educational resources, podcast editing services, and digital community. The Wave launched The Wave Editing, a podcast editing service for women by women, in the spring of 2021.

​Connect with Lauren on Instagram | YouTube | Discord

​Also check out her article: Making the Pod: Conducting a Competitive Analysis

​Austin Church

​Austin L. Church is a writer, brand consultant, and freelance coach. He started freelancing after finishing his M.A. in Literature and getting laid off from a marketing agency. Freelancing led to mobile apps (Bright Newt), a tech startup (Closeup.fm), a children's book (Grabbling), and a branding studio (Balernum).

​Austin loves teaching freelancers and consultants how to stack up specific advantages for more income, free time, and fun. He and his wife live with their three children in Knoxville, Tennessee. You can learn more at FreelanceCake.com.

​Connect with Austin on LinkedIn | Twitter | The Freelance Cake Podcast

​Dr. Michelle Mazur

​Dr. Michelle Mazur works with brilliant business owners who are shaking things up...but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her communications Ph.D. to help them craft their powerful, captivating message.

​The author of 3 books (including the newly-updated 3 Word Rebellion) and featured in Fast Company, Entrepreneur, and Inc. She knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most.

​Connect with Michelle on LinkedIn | Instagram | Twitter | The Rebel Uprising Podcast

​Also check out her free 3 Word Rebellion Audio Workshop

​September Roundtable Series

​This discussion is part of the Podcast Marketing Academy September Roundtable Series.

​Each live panel session brings a cross-section of successful podcast creators and podcast industry experts for a lively, engaging conversation around a different topic related to podcast growth.

​You can check out all the sessions here.