Fail Forward with Retail Fundraising
Join us to shift the mindset from failure to forward momentum and build a culture of experimentation and iteration in fundraising. This workshop is suitable for non profit organisations, community leaders, and volunteers interested in building a retail fundraising strategy. Prior experience with retail fundraising is not required.
Session Objectives & Session Outcome:
Retail fundraising comes with challenges—campaigns that don’t take off, donors who disengage, and strategies that don’t deliver as expected. But in today’s changing funding landscape, where traditional grants and large-scale donations are shifting, investing in everyday giving is more important than ever.
In this workshop, we’ll explore how nonprofits can embrace failure as a tool for innovation, refine their retail fundraising strategies, and build resilience. Built on learnings fro thirteen years of the GivingTuesday movement, this interactive workshop will offer non-profits new perspectives and practical tools to:
Build a sustainable retail fundraising strategy: Shift from one-time, year-round fundraising to a structured giving moments approach that keeps engagement fresh and continuous.
Craft compelling narratives: Reframe your campaign messaging and storytelling to make even traditionally “uncrowdfundable” causes resonate with wider audiences.
Strengthening donor engagement & retention: Learn how to transform existing donors into passionate champions and explore creative ways to encourage recurring giving.
Facilitator:
Mihika Chanchani: Mihika is the India Partnerships Consultalt with GivingTuesday. She has spent her career in various in the development sector, including strategy development, retail fundraising, research, monitoring and evaluation and conflict management. She draws on her experience working with GlobalGiving, supporting existing and new non-profit partners in India and Nepal in crowdfunding.
https://www.linkedin.com/in/mihika-chanchani/
Kavita Mathew : Kavita Mathew is an independent expert on fundraising for nonprofits. She consults with GivingTuesday - the global generosity movement, as a senior advisor in India providing guidance on strategy and programs. Kavita was formerly a consultant with the world's first and largest nonprofit crowdfunding platform – GlobalGiving, supporting over 1000 nonprofits in India with their crowdfunding journeys.