Buyer Mapping in Action
Hosted by Andy Paul & Amy Hrehovcik
Registration
Past Event
About Event
What does being customer-centric look like?
How the heck are we supposed to adjust our sales process in a way that drives value for the buyers?
Using the principles of Design Thinking, of course. An effort that starts with discovering what your customer – and even their customers – cares about, offering new insights and co-creating solutions with your customer.
Join Andy Paul, Ashley Welch, and Amy Hrehovcik as we mash up SWOSO & NAked Sales and introduce Buyer Mapping done right.
In this session, you’ll learn:
1. An overview of design thinking
2. What buyer mapping looks like.
3. How to do it.