LIVE SESSION: How to Build a Content Brand with 1 Million Visitors?
Some companies fail with content marketing while others become content brands and get to enjoy more loyal customers, higher profitability and greater distribution in both search engines and social channels. We would like to belong to the latter group and thus content marketing is an essential tool to have under your belt. This week we have Digital Marketing and Content Strategy Expert Sooraj Divakaran, helping us learn all about building & scaling a content brand.
Mr. Divakaran, the Founder of Digital Uncovered and Associate Marketing Director at MaxVal Group, will share with us insights which will help hone our content marketing skills.
With his extensive experience in B2B & B2C marketing and as a marketing manager in companies like Lenovo, TCS, Infosys and so on, he will break down content marketing for us using real-life examples and case studies.
Key Takeaways:
Learn about the current content marketing landscape and what makes India different in this space.
Get insights on the brands which have achieved success in content marketing in India and learn what it takes to build a great content brand.
Explore content marketing frameworks, case studies, and best practices, as Mr. Divakaran draws on his rich experience and expertise in the field of B2B marketing and content marketing.
About the Speaker:
Sooraj Divakaran is the Associate Marketing Director at MaxVal Group and also the founder of Digital Uncovered- a team of writers and marketers committed to helping other marketers in India and overseas get the latest insights about digital marketing. He has 11+ years of experience in both B2B & B2C marketing and has worked with big names like Logitech, TCS, Infosys, Lenovo as their marketing manager. Mr. Divakaran has scaled marketing efforts at several orgs with 1 M+ users and his personal blog also hit 100K users this year.