Bringing a Customer Journey Mindset to Your Team
Could an engineer become your sales team’s best advisor? Does it make sense to involve your financial team in mapping? The answer is a firm YES.
In this talk, we will explore why bringing the customer journey close to all of your employees will positively impact your business, your employees, and, of course, your customers.
Marie Kolie, Customer Success Manager at Taikonauten, will talk about how you can leverage the structure and insights generated from the customer journey to empower your internal teams to become business experts (titans if they want to).
📄 Key topics covered will include:
Why internal teams should understand and embrace the customer journey
The challenges of establishing the customer journey mindset
How to use agile sprints and nugget learning (reusable examples included) to integrate the customer journey into the company’s everyday operations.
Join us to learn how to transform your organization by bringing the customer journey to the forefront for all employees.
🎤 About the speaker
Marie Kolie is a Customer Success Manager at Taikonauten GmbH in Berlin, where she strives to create the perfect customer experience.
Marie has nine years of experience in international companies in various business areas and an MSc in Digital Marketing and Data Science from EM-Lyon Business School.
With a background in customer insights, product management and strategic marketing, she acts as a bridge between internal teams and customers, utilizing data-driven strategies to improve business outcomes.
About organizers
UXPressia is an all-in-one cloud solution for understanding customer, user, and buyer experience, engaging teams, and driving successful digital transformation. Visualize your customers' journeys, create personas and impact maps, analyze touchpoints in multi-channel interactions, and invite teammates to collaborate in real time. Export designer-quality maps and personas and present them right from your browser online.
🎥 The event is going to be recorded.