Decision x Attention: Today's Currencies and How to Earn Them

​Program Overview

​Discover the secrets behind the new currency that drives success in today's digital era - decision and attention.

​Join industry experts Nas Arcayan, CEO of Mothership, and Gwen Ching, B2B Strategies and Partnerships Manager at TikTok, as they delve into the strategies and insights necessary to earn and maximize these invaluable resources.

​In this engaging workshop, you will learn practical techniques to capture attention, influence decision-making, and propel your business forward. Gain a competitive edge by understanding the dynamics of decision and attention in our rapidly evolving world.

​Program Details:

​5:30 PM - Registration

​6:00 PM - Welcome Remarks

​6:10 PM - Mind to Market: Harnessing Growth through Product-Mind Fit, by Nas Arcayan

​6:45 PM- Digital Marketing Strategies and Startup Strategies on TikTok, by Gwen Ching

​7:15 PM onwards - Networking

​Meet the Speakers

​Gwenllian Ching

​Gwenllian is a Strategic Partnership Manager at TikTok for Small & Medium Businesses in Singapore, Malaysia and Philippines. She spearheads educational programmes and initiatives targeting new advertisers through working with partners such as government entities, trade associations and ecosystem players.

​Prior to joining TikTok, she was in business development and account management role in the Public Sector where her focus was on building a more vibrant startup ecosystem in Singapore.

​Nas Arcayan

​Nas Arcayan is the CEO of Mothership Global. He is a sought after specialist in Cognitive Brand Management, working with companies from high-impact local startups and legacy family businesses, to multinationals and Fortune 500 companies, in over 12 different industries -- helping them solidify their brand's Position & Differentiation through strategies rooted in psychology, sociology, and business fundamentals.

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