​The BrandCraft program is meticulously designed to empower individuals and teams aiming to venture into the world of ecommerce or retail businesses looking to expand their presence online. In this comprehensive 1-day program, participants will explore the fundamental principles and practical strategies essential for building and scaling successful online ventures.

​Across six dynamic modules, participants will dive deep into the intricacies of ecommerce entrepreneurship, from crafting a compelling brand identity tailored for online audiences to mastering the nuances of digital marketing and customer acquisition strategies.

​The program is designed to cater to the unique needs and challenges of ecommerce entrepreneurship, offering participants a comprehensive roadmap to thrive and succeed in the dynamic and rapidly evolving world of online commerce.

​Modules:

​Essential Branding, 9:00-10am

​Craft a Compelling Brand Identity: Dive into the essentials of brand identity creation. Learn to define your brand's unique essence and effectively convey it to your target audience.

​Personal Working Time / Break Follows. Worksheets to be provided.

​Customer Connection, 10:30-11:30am

​Building a Loyal Customer Base: Secure your first 100 customers using minimum viable go-to-market tactics. Cultivate lasting relationships with your audience.

​Personal Working Time / Lunch Break Follows. Worksheets to be provided.

​Hero Product, 1:00-2:00pm

​Transform Ideas into Marketable Products: Discover the art of turning concepts into tangible products. Develop your minimum viable product (MVP) and take your idea to market.

​Personal Working Time / Break Follows. Worksheets to be provided.

​Validation Voyage, 2:30-3:30pm

​Market Research and Product-Market Fit: Explore the path to market validation and achieving product-market fit. Gain the insights necessary to guide your brand toward success.

​Personal Working Time / Break Follows. Worksheets to be provided.

​Market Momentum, 4:00-5:00pm

​Effective Sales and Marketing Tactics: Learn the tactics behind successful sales and marketing. Reach and engage customers, kickstart your brand's journey.

​Personal Working Time / Break Follows. Worksheets to be provided.

​Business Foundations, 5:30-6:30pm

​Legal, Financial, & Networking Essentials: Navigate the legal and financial aspects of entrepreneurship. Connect with like-minded peers and industry experts to enrich your journey.

​Official Program Ends.

​Ask Anything, 6:30-7:30pm

Who Should Attend:

• ​Aspiring Ecommerce Entrepreneurs: Individuals with ambitions of launching their own ecommerce ventures or transitioning their retail businesses into the digital realm will gain invaluable insights and practical skills to navigate the complexities of online entrepreneurship.

• ​Existing Ecommerce Entrepreneurs: Established ecommerce entrepreneurs seeking to enhance their knowledge, refine their strategies, and stay abreast of the latest trends and best practices in the dynamic ecommerce landscape will find this program invaluable for accelerating their growth and optimizing their online businesses.

• ​Retail Businesses Going Online: Owners and teams of retail businesses seeking to establish or enhance their online presence will benefit from learning the strategies and best practices tailored for ecommerce success, from branding to digital marketing and beyond.

• ​Small Business Owners Exploring Ecommerce: Owners of small businesses exploring opportunities to sell their products online will discover the tools and resources necessary to make a seamless transition into the digital marketplace, driving expansion and revenue growth.

​

​Facilitator

​Join Guita Gopalan in "BrandCraft," where she brings her extensive expertise in ecommerce, digital marketing, and customer experience to the forefront. As the former spearhead of digital brand strategies and ecommerce operations at Vivanti Advantage, Guita has a profound understanding of the digital landscape, making her uniquely qualified to explore the intricacies of direct-to-consumer (DTC) brands. Recognized as a thought leader in customer experience, her customer-centric approach and mastery in developing omnichannel strategies provide invaluable insights into crafting compelling customer journeys. In the last decade, she has contributed to the ecommerce & digital initiatives of groups such as Abenson's, San Miguel Foods, Philip Morris International, Ellana Cosmetics, and so many more. In "BrandCraft," Guita engages with entrepreneurs to unravel the secrets of successful DTC brands, offering listeners a deep dive into the strategies that drive consumer engagement and brand success.