Brand x Performance: Nailing the 2025 Growth Formula

​Join George Howes, Founder/CEO at MagicBrief; Mikayla Hopkins, Head of Marketing at Tracksuit; and guest Carly Griffin, Head of Growth at Eucalyptus, for a deep dive into the growth formula that actually works: one where brand and performance don’t compete for budget but instead fuel each other.

​The best marketers know that long-term brand equity and short-term conversions aren’t separate goals - they’re two sides of the same growth engine.

​In this session, we’ll tackle:

• ​The real brand vs. performance equation: What does a winning strategy actually look like in 2025?

• ​Budget wars solved: How to allocate spend across brand and performance without sacrificing results.

• ​One message, many channels: How to craft a unified brand narrative while adapting it for different audiences, creatives, and platforms.

• ​Brand feeds performance, performance feeds brand: How great storytelling improves conversion rates—and how performance insights shape stronger brand strategy.

• ​The biggest mistakes brands make when treating brand and performance as separate silos.

• ​How to prove the ROI of brand marketing and bring non-marketing stakeholders on board.

​If your marketing team still fights over what matters more - brand or performance - it’s time to rethink your approach. The best brands in 2025 are doing both, and this event will show you how.

​This event will be recorded for all registrants.