Cover Image for Decoding E-commerce Pricing Strategies
Cover Image for Decoding E-commerce Pricing Strategies
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Decoding E-commerce Pricing Strategies

Hosted by ProdWrks, Harsha Vardhan & Khuzema
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About Event

Did you know why modern e-tailers change prices multiple times a week?

Join us for a free masterclass on Decoding E-Commerce Pricing Strategies with Sulakshana Sarathy, a distinguished e-commerce leader with 15 years of experience leading teams at Flipkart and Myntra to find out.

In this webinar, you'll learn:

1. Pricing strategies that make business sense.
2. From rule-based pricing to dynamic pricing - the role of digital products in pricing.
3. How current regulations affect pricing and profits.
4. Impact of pricing strategies on brand and consumer

Who is this webinar for?

This masterclass is a must-attend for all e-commerce business owners and managers, marketing and sales professionals, Product managers, and aspiring entrepreneurs considering launching an e-commerce business

About the Speaker
Sulakshana is an e-commerce business leader with ~15 years of experience. In her recent stint at Flipkart, she led sales for mobiles and was responsible for a $7 billion revenue inflow. In her previous role at Myntra, she led sales for all categories to deliver revenue of $2.5 Billion. Sulakshana has gained significant experience in revenue planning, day-to-day pricing, and pricing product development through these roles. She has an MBA from IIM Bangalore (2010) with a focus on strategy and marketing.

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