The HERO Framework: Turning Cold Emails into Warm Conversations with Tom Slocum

​Cold email doesn’t have to be cold.

​In this Smartlead Office Hours, Tom Slocum (Founder, The SD Lab) shares his HERO framework — Hook, Empathy, Relevance, Offer — to help you combine personalization with scale and turn outreach into real conversations.

​With 18+ years in sales, coaching outbound teams at companies like Kustomer and ServiceChannel, Tom’s known for training that gets results — like 20–30% more sales-qualified meetings.

​What you’ll learn:
✅ How to grab attention with a powerful Hook
✅ Writing with Empathy that resonates
✅ Making your message Relevant to your prospect’s world
✅ Crafting an Offer that gets replies now
✅ AI-assisted copy workflows + Smartlead deliverability tips

​📅 Thursday, August 14, 2025
🕚 11 AM EST | 8:30 PM IST | 3 PM GMT
📍 Live Zoom Webinar

​👉 Save your spot and start writing cold emails that actually get answered.