GUIDE Learning Pass Live Session - Establishing An Unique Position In The Market
Exclusive Live Preview: Establishing An Unique Position In The Market
In a crowded marketplace, clarity and differentiation are everything. This session guides founders and startup teams through the process of defining a strong, defensible, and unique position in the market. Participants will learn how to go beyond “better” or “cheaper” by crafting a value proposition that resonates with the right customers and sets them apart from competitors.
Join us for an exclusive 60-minute online live session of our lesson on Establishing a Unique Position in the Market.
This session is proudly supported by ASBHive, as part of our shared commitment to equipping founders and emerging business leaders with the practical tools to build investor-ready ventures.
In this session, you'll learn how to stand out in a crowded landscape by crafting a value proposition that goes beyond being just “better” or “cheaper.” We’ll guide you through the process of defining a clear, compelling market position that resonates with the right customers and strengthens your competitive edge.
📌 Why This Matters for Your Business:
🔴 In a noisy market, blending in means being overlooked.
🔴 Competing on price or features alone isn’t sustainable.
🔴 A clear, distinct position helps attract the right customers—and keeps them loyal.
📌 What You’ll Learn in This Exclusive Preview:
⚫ How to define your startup’s unique value in a way that resonates.
⚫ Common positioning traps—and how to avoid them.
⚫ A step-by-step approach to crafting a compelling value proposition that stands out.
📌 Who Should Join?
✅ Venture businesses & early-stage startups looking to scale sustainably.
✅ SMEs facing stagnant sales growth and struggling with customer retention.
✅ Founders, sales leaders & marketing teams who need a smarter approach to revenue generation.
📌 Refund Policy
All ticket purchases are final. As this is a live digital session with limited slots, no refunds will be issued for cancellations or no-shows. Please ensure your availability before registering.
👤 Instructor Profile
Neil Cheong | Managing Director, GUIDE and Lead Instructor, GUIDE Learning Pass
Neil is a seasoned startup operator who transitioned into entrepreneurial development programmes, venture education, and community building—accumulating nearly 10 years of experience supporting entrepreneurship growth and bridging operational knowledge and network gaps across Southeast Asia. As the Founding Managing Director of GUIDE, he oversees learning experience design and materials development across all venture programmes and ecosystem initiatives led by GUIDE and its partners.
Neil has served as a mentor and judge for several innovation programmes, including Malaysia’s sovereign wealth fund initiative—the Khazanah Innovation Impact Challenge—for which he led the design of the inaugural programme in 2021. He is also the founder of a regionally based venture studio and one of the creators of the Chief of Staff School. Previously, Neil founded a boutique digital marketing agency and held turnaround leadership roles in two local startups before joining the global entrepreneurial network Endeavor, and subsequently establishing GUIDE.
🏛️ About GUIDE
GUIDE is an independent venture support and development entity affiliated with Gobi Partners, focused on designing and delivering impactful capacity-building programs for startups and innovation ecosystems across Asia. Known for its proprietary curriculum, methodology and nurturing approach, GUIDE specializes in venture education, founder training, and capital access strategies.
Through curated bootcamps, investment readiness labs, and regional exposure platforms, GUIDE connects early-stage talent with growth-stage opportunities. Backed by a diverse network across venture capital, innovation, economic development, and impact sectors, GUIDE collaborates with institutional clients, including intergovernmental bodies, government agencies, universities, and investment firms.
At its core, GUIDE believes in the power of development, collaboration, and transformation—driven by shared knowledge and a commitment to strengthening Asia’s innovation and entrepreneurial landscape.
Venture with less risk by leveraging our entrepreneurial network and hands-on insight. Explore all programs → guide.works