​The Value-Led Growth Method

​Value Selling. Value Realization. Coherent value stories.

​The Proven Method to Accelerate Revenue Growth by 50% in 2025

​Product-led growth isn't enough to convince risk-averse buyers to act. This workshop & networking event will equip you with a compelling story that will inspire your prospects to buy. 

​Join us for this exclusive in-person workshop in New York, powered by Genius Drive and Minoa

​⏰ When: June 10th at 4-6PM EST.

​📍 Location: Madison Avenue, New York, NY 10016

From this workshop, you will:

​✅ Unlock the power of value-led growth and learn how it complements product-led strategies to help you exceed your revenue targets

​✅ Learn the proven methodology for identifying top customer challenges, quantifying impact, and delivering a powerful business case that moves the needle on your top accounts

​✅ Design your compelling value story to unite your team behind a narrative that resonates with your buyers and converts more prospects

​✅ Experience the power of a Value Automation Platform to accelerate your value journey

​✅ Build a powerful roadmap that activates internal teams, ensuring consistent, outcome-driven messaging that accelerates your revenue by 50% in 2025

​About your hosts

​Max Elster / Minoa
Max is the Co-Founder and CEO of Minoa, the leading Value Automation Platform helping SaaS teams win more deals by making customer impact tangible.

​With a background in product and GTM strategy, Max has worked closely with high-growth startups across Europe and the US to operationalize value selling at scale. He built Minoa after seeing firsthand how product-led motions often stall in late-stage deals — and how a well-crafted value story can reignite momentum.

​At this event, Max will share the battle-tested framework Minoa clients use to move from spreadsheets to scalable value motions — enabling teams to quantify impact, align stakeholders, and drive 50%+ revenue growth. He’ll walk you through how leading SaaS teams use Minoa to make value real, from first call to signed contract.

​Thomas Pisello / Genius Drive
Tom, better known as “The ROI Guy”, brings over thirty years of pioneering value storytelling and quantification experience.

​He is the former Founder and CEO of value automation platform firm Alinean (Mediafly) and the original value tool company Interpose (Gartner) as well as launching and advising startup technology firms Full Armor, Connotate Technology and several more.

​Tom is the creator of the “Evolved Selling Institute”, author of the bestselling business books, “Evolved Selling” and “The Frugalnomics Survival Guide”, and the founder of the purpose-driven Growth through Grief and author of the self-help book by the same name.

​April Morley / Genius Drive
April brings fifteen years experience in sales and launching, scaling and leading global value and strategy teams in the B2B software industry.

​As Head of Worldwide Customer Advisory at Alteryx, she led the pivot to Value-Led Growth and built the value engineering program from the ground up.

​Her teams influenced over $300M in revenue annually and led to 2-3x deal size increases and 20+ percentage points increase in win rates.

​She holds a Bachelors degree in Marketing from the University of Florida and an MBA from Duke University.

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​By registering for the event you agree to receive e-mails from Minoa, Genius Drive, and Alumni Ventures.