Clay Berlin Demo Night: GTM alpha Plays
What is GTM alpha?
Winning teams see things others don't and do things others can't.
In finance, "alpha" is an investment's outperformance over a market benchmark. It's what separates market-beating investors from the rest of the pack. Every GTM team is constantly seeking alpha—even if you don't call it that yet. Each time you refine your targeting or messaging to beat your competitors, you're chasing alpha.
And just like investors, winning GTM teams use data others don't have—in plays others can't run—to find an edge.
On June 11, we'll showcase how Berlin Clay community members are bringing these alpha plays to their companies and clients.
What to Expect:
Community Updates: Quick updates from the Clay Berlin community
GTM Alpha Demos: 5 community members will showcase real workflows delivering competitive advantage across go-to-market and RevOps teams
Deep Dive Sessions: Choose the demos that interest you most and learn exactly how they work
Rooftop Dinner & Networking: Mexican food and drinks on the rooftop with Berlin skyline views ( if weather permits)
Fun Challenge: Win some Clay swag with our interactive challenge
Event Details
📅 Date & Time: Wednesday, June 11th, 6pm
📍 Location: beyond Quartier Heidestrasse
👥 Capacity: 70
Detailed Agenda
6:00 PM: Doors open, networking, food & drinks available
6:45 PM: Welcome, What is GTM Alpha, Community Updates
7:00 PM: GTM Alpha Demos (5 community showcases, 7 minutes each)
7:40 PM: Presenter-led breakout sessions - deep dive with individual presenters
8:15 PM: Rooftop dinner & networking party with Mexican food
10:00 PM: Event ends