Positioning, Performance, and Profitability with Lauren Kleinman and Lee Joselowitz of The Quality Edit
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Join us for an exclusive virtual panel featuring Lee Joselowitz, Co-Founder of The Quality Edit, and Lauren Kleinman, Founder & CEO of Dreamday and Co-Founder of Quality Media. These powerhouse entrepreneurs have redefined PR by creating a Performance Publishing™ approach that has helped F&B, Wellness, Beauty, and Fitness brands stand out in crowded spaces.
This panel will uncover the secrets behind Lauren and Lee’s meteoric success, including how they scaled their companies to eight-figure revenues while partnering with iconic brands like Goop, Ritual, Chomps, HelloFresh, Bobbie, Our Place, and ILIA. Whether you’re an early-stage founder or an established business owner, you’ll walk away with actionable insights on:
Positioning your brand: Standing out as a must-have service provider in a crowded market.
Performance Publishing™: Their signature publisher whitelisting offering that’s helped brands like OSEA cut through the noise.
Thumb-stopping creative designed to perform: From ads and influencers to UGC.
Gaining trust from customers and clients alike: Learn how The Quality Edit has achieved a 90% trust rating and how Quality Media’s helping brands break through the noise, get their story told, and acquire customers through trusted recommendations.
Get ready to dive deep into their unique approaches and other breakthrough strategies that drive unparalleled growth.
MEET THE SPEAKERS
Lee Joselowitz is the Co-Founder of The Quality Edit / Quality Media, an innovative media company and performance marketing agency that has achieved over eight-figure revenue in just four years, despite a challenging media landscape. Previously, as Head of Growth Marketing at Ritual, she drove the startup from inception to over $100M in annual revenue, solidifying its status as a leading direct-to-consumer brand. During her tenure at Ritual, Lee identified gaps in the media and advertising industry, which led her to pioneer performance publishing™ and launch Quality Media.
Lauren Kleinman is the Founder and CEO of Dreamday, an award-winning agency redefining PR by pioneering a Performance PR model that merges data-driven strategy and storytelling for brand growth. She is also the Co-Founder of Quality Media, powered by The Quality Edit, pioneering media through Performance Publishing™—impactful storytelling that drives online customer acquisition. In 2024, her visionary leadership has driven over $10M in revenue, with Dreamday and Quality Media supporting 75% BIPOC or female-founded iconic brands like Goop, Ritual, The Bouqs, Parachute Home, and ILIA. Both companies are recognized for doubling revenue year over year. Lauren was formerly Founding Team & VP of Marketing at Ritual and helped build it into the iconic brand it is today in partnership with Lee, and was also early team leading Corporate Communications for Scopely. Lauren is a lifelong entrepreneur with two children under 7.