BDL Case Competition

​Sign up as a team (max 3) or as an individual to take part in BDL's marketing and growth strategy case competition. You will have 24 hours to work on the case and come up with a customer-centric growth strategy written proposal.

​About ShopDressr:

​ShopDressr is an online clothing store that sells university merchandise for Laurier, Queens, McMaster, and UofT. Her journey began when she designed a shirt and wore it to homecoming and gained a lot of attention. She then realized there was a market for creative new university merchandise and began creating unique designs to cater to students' needs. She is the first Canadian third party retailer to sell outside of campus bookstores.

​Itinerary

​March 3: At 10pm you will receive:

• ​Case, requirements

• ​Rubric

• ​Additional resources

​March 4:

• ​Opening ceremonies at 10:00am

  • ​Ask questions and get case clarifications

• ​Case submission to bdl@lazsoc.ca by 11:59pm

​March 5: Judging and results announced in the afternoon through our Instagram (@businessdesignlaurier)

​Prizes

• ​1st Place: Everyone on the team receives a Shop Dressr sweater of their choosing

• ​2nd Place: Everyone on the team receives a Shop Dressr long sleeve of their choosing

• ​3rd Place: Everyone on the team receives a Shop Dressr t-shirt of their choosing

​Any Questions?

​Email bdl@lazsoc.ca