The Customer Traction Lab Session 1: Why Your Customer Journey Isn’t Working (and What to Do About It)

​This session is part of the Customer Traction Lab—a 3-part series for teams building climate-positive solutions and ready to drive serious growth.

​If your product isn’t gaining traction as fast as it should, these workshops will help you uncover what’s holding people back—and give you the tools to turn that around. You’ll learn how to design a customer experience that sparks interest, builds trust, and drives real action.

​Each session includes a mix of learning, hands-on time to apply the concepts to your own work, peer conversations to share insights and feedback, and space for Q&A. You'll leave with real progress—not just theory.

​In this first session, you’ll learn how to identify the moments that matter most—the points in your customer journey where customer are getting stuck or dropping off.

​Using behavior design, we’ll help you:
✅ Spot hidden friction in your customer experience
✅ Prioritize what’s worth fixing now vs. later
✅ Create a clear path from early interest to committed customers

​You’ll leave with actionable strategies and a Behavior Mapping Template to guide your next stage of growth.

​Who it’s for:
This workshop is designed for product, marketing, and innovation leaders working on:
📱 Cleantech apps and platforms ♻️ Circularity services 🚗 Electrification tech 🌍 Carbon removal 🛠️ Green building 🛍️ Sustainable products 🗑️ Waste solutions 🔋 Storage and battery innovations

​What’s next in the series?
Session 2: Make Them Want It — The Psychology of Customer Motivation
Session 3: Why They Don’t Act — And How to Make Your Offer Unstoppable

​Attendees of previous workshops will get a $10 discount

​By registering for this event, you consent to receive follow-up emails from ThriveKite, including workshop materials, related content, and occasional updates about future events and services. You can unsubscribe at any time.