Go-to-Market Strategy for Startups

​Keith Lam has mentored and helped numerous startups including founders from ​​​​Funding Breakthrough Lab and Berkeley Sky Deck nail their first customers.

If you're a founder, and sell a product of service, you should join us and learn how to GTM.

Bio

​Keith Lam is a seasoned and strategic full-stack marketing executive with over 20 years of global experience. Known for his ability to build from the ground up and bring structure to complexity, Keith specializes in B2B technology marketing across AI/ML, VoiceTech, customer experience (CX), fintech, and SaaS sectors. His expertise spans product marketing, growth marketing, content marketing, and demand generation.

​As Principal of Marketing at Rebel LLC, Keith delivers high-impact go-to-market (GTM) strategies and talent solutions to B2B technology companies. He partners closely with executive teams to advise on every facet of product-led growth, marketing, sales, and customer success. In addition to strategic counsel, Keith provides turnkey operational support—such as product marketers and sales operations professionals—to help clients launch new GTM initiatives quickly and effectively.


Brought to you by:

​​​​​​Funding Breakthrough Lab is a 501(c)(3) nonprofit pre-accelerator with a mission of creating a supportive community (15,000+ subscribers) to build a better tomorrow. Focused on empowering founders during the earliest, most vulnerable stage of their journey, the Lab provides education, expert connections, and resources to help founders build resilience and tools to unlock their full potential. Participants gain the opportunity to pitch directly to top investors. Its cohort-based model places a strong emphasis on championing diversity, inclusion, and authenticity. Founded by Natalie Pan, an engineer, community builder and mindset coach. Apply for the next cohort here https://fundingbreakthroughlab.org.