Live Webinar | FPC & Audiences
Join Ciarán O'Kane & Rob McLaughlin (CEO of Audiences) for a webinar on Audiences as they open their investment round to FirstPartyCapital's syndicate.
This is the first company from FPC's £50m Fund 2, with FPC leading the round along with commitments from other VC's
Haatch is investing £600k, Blackfinch are investing £500k
Now we're enabling investors to directly join the Audiences round, co-investing alongside these funds.
7 REASONS TO INVEST IN AUDIENCES
Only 3% of media buys are informed by first-party data. Audiences is an app within the marketer’s stack (Snowflake, Databricks et al.) that enables marketers to use their first-party data at scale. It’s a beautifully elegant solution to a massive issue in marketing: how to use 1PD effectively.
Audiences enables marketers to query and segment first-party data in real time, removing the bottleneck of going through internal technical teams. This empowers marketers to actually use their valuable 1PD.
It disrupts the uber-expensive CDP model, giving marketers a composable and inexpensive solution that enables them to build real-time segments and onboard across multiple channels (open internet, Google, Meta, Amazon, TikTok and more).
Audiences is the pick of a new crop of real-time data (RTD) platforms built on cloud technology. Traditional segments are updated infrequently (daily or weekly, if that). Real-time data enabled by the Audiences platform allows instant campaign adjustments, reducing wasted impressions and increasing relevance. This is hugely important to brands that need to have up-to-date and tight exclusion lists.
It is a privacy-first solution. Since no PIl data leaves the advertiser's infrastructure, this approach poses zero risk to data privacy or security. Marketers love it, as do the DPOs (Data Privacy Officers).
The company has just surpassed £1M ARR and has sticky SaaS contracts. The upside is enormous, as AUDIENCES expands ACV and adds new logos. The company has a strong and ambitious management team that has achieved a successful exit together before, and is looking to build this company into a significant ecosystem player. Audiences will be the go-to onboarder for marketers.
EIS tax relief is available for UK investors, meaning a 30% tax rebate on your investment, further downside protection, and no CGT to pay if the shares are held for 3+ years.