Amsterdam Meetup: Product Strategy Toolkit
An evening of practical frameworks, hands-on tools, and community connection for product and design practitioners in Amsterdam.
Defining and executing a product strategy is not easy.
You're dealing with evolving customer needs, diverse stakeholders, emerging market trends, and the increasing impact of AI. Teams must take a smart, adaptable, and actionable approach to strategic alignment and planning.
Join us at Miro's beautiful new office for an evening with Amsterdam’s product + design community and explore how to elevate your strategic thinking and operationalize it with concrete tools you can bring back to your team.
Join us for a hands-on walkthrough of our Product Strategy Toolkit, combining high-level thinking with practical execution tools to help you plan smarter and move faster.
What we’ll cover:
🔹 Just Mad's Product Strategy Flywheel
We’ll introduce a flexible strategy framework that helps you build a 360º view of your product landscape. You'll learn how to use three core lenses — Market, Customer, and Metrics & KPIs — to guide prioritization and decision-making at any stage of product growth.
🔹 From Thinking to Doing: Operationalizing Strategy
A great strategy needs structure to become actionable. We'll showcase two powerful tools to bring the Flywheel to life inside your org:
The Research Planner Miro Blueprint to organize and focus discovery and research efforts
Our brand-new North Star Metric Miro Template to align teams around how value is created for customers
This session is ideal for product leaders, strategy-focused PMs, and anyone looking to bring more clarity, alignment, and impact into their planning processes.
Stick around for Q&A and networking—get answers to your real-world challenges and connect with others in the Amsterdam product community.
Ana Burciu is a Product Strategy consultant and co-founder of Just Mad, helping product teams calibrate their growth compass and find their true north. With over 10 years of experience in tech, she believes strategy should feel like clarity, not complexity. She’s helped product teams across startups, agencies, and global enterprises align around what really drives growth: customer value and business outcomes.
With over a decade at the intersection of business, design, and innovation, Raz Burciu helps companies turn uncertainty into opportunity. As a certified UX specialist, facilitator, and co-founder of Just Mad, he’s worked with teams at Miro, SAP, Amplitude, Cartier, UiPath, PwC, and Productboard, guiding both startups and enterprises through pivotal moments of change.