PEF Virtual: The Geek of Chic (Federico Marchetti)

​Federico Marchetti secured a few million-dollar investments from Benchmark, a venture capital firm, in early 2000 and turned them into YOOX Net-a-Porter Group. This was later sold to Cartier’s parent company, Richemont, in a $6 billion transaction.

​Marchetti found his own recipe for success by combining Silicon Valley hard skills with Italian creativity and humanism. His approach to business harkens back to this Italian DNA, and yet Marchetti helped bring fashion into the 21st century by building Italy’s first unicorn—a feat in a country lacking digital infrastructure and a tech culture.