​AFC's From Launch to Loyalty Panel: Brand Awareness Strategies for Startups 🚀

​Date: Thursday, 20th February, 5:30 PM
Location: Everest Offices, Suite 2/39 Little Collins St, Melbourne VIC 3000

​Event Overview

​This month’s Aussie Founders Club event is all about cracking the code on brand awareness for startups. From building a loyal fanbase to standing out in crowded markets, we’ll explore the strategies that have helped some of Australia’s most innovative brands grow from launch to loyalty. Whether you're crafting your startup’s story, building hype, or scaling your customer base, this evening will deliver insights you can put into action right away.

​Join us for an engaging discussion with founders and experts who’ve been there, done that, and are ready to share what works—and what doesn’t!

​Who Should Attend

​This event is perfect for founders, PR and brand-building pros, and anyone responsible for creating buzz, building customer loyalty, and taking startups to the next level. It’s also a fantastic chance for supporters of the ecosystem and anyone curious about the art of standing out to learn from the best in the business.

​Meet the Speakers

​✨ Gavin – Founder & CEO of Disco Labs
Gavin is the driving force behind Disco Labs, a bespoke software development firm specialising in advanced Shopify solutions. As the creator of Submarine, a payment platform enhancing Shopify with flexible options, and author of The Definitive Guide to Shopify Themes, Gavin’s insights into launching brands without flashy gimmicks are unmissable. His straightforward, customer-focused approach will resonate with anyone looking to cut through the noise and build lasting success.

​✨ Jess – Founder of Matched
Jess is an award-winning founder and growth advisor who has dramatically impacted the tech sector. She grew Girls in Tech in Australia to over 50,000 members and scaled Linktree from 12 to 350 employees, reaching 35 million customers. Now, as Co-Founder and CEO of Matched, she innovates mentorship through her app. Jess's expertise in startup growth and brand building is invaluable, and we eagerly anticipate her insights.

​✨ Dickie – Founder of Hype Man Media
As the founder of Hype Man Media, a multi-platform media production house, Dickie creates content that highlights global technology, innovation, and startups. His expertise in personal branding and storytelling showcases the best of Australian innovation. We look forward to his insights on making startups shine in competitive markets.

​Event Flow

​5:00 – 5:30 PM: Arrivals and networking with a glass of wine in hand 🥂
6:00 – 6:15 PM: Panel kicks off! A casual, interactive discussion where your questions are encouraged.
7:15 PM onwards: Pizza, wine, and more networking to wrap up the night.

​Accessibility

​Our event will be hosted on Level 2 of the building. If you have any accessibility needs, please let us know when you RSVP, and we’ll be in touch to ensure you can attend comfortably.

​RSVP Now!

​Don’t miss this chance to hear from industry leaders, connect with like-minded peers, and level up your startup’s brand awareness game. Join us for an evening of insights, inspiration, and the trademark Aussie startup camaraderie.

​Secure your spot today and let’s keep building extraordinary startups together! 🎉