Video Marketing for B2B SaaS - Live-Training w/ Phil Nottingham (ex-Wistia)
Phil Nottingham is the former Brand & Marketing strategist at Wistia. In this live-workshop, we’ll speak about the power of video for demand generation and SEO.
At the end of the show you’ll have time to get your own questions answered as well.
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Three lessons we want you to take away from this session 🤓
1. What are the different ways to use video in B2B SaaS
2. How Wistia used Video for SEO and Demand Generation
3. How can you get started with video marketing at your business?
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Some questions we’ll ponder:
B2B SaaS Video Marketing Strategy
- Common use cases for video marketing
- Which areas have untapped potential for videos?
- What are rewarding areas to start with video for B2B SaaS?
- How do we scale up from there?
- What does a distribution strategy look like?
- Differences with Social Media, Email and Website video?
- Intelligent ways to measure and report on video marketing?
Video Use Cases Drill Down
- Getting Started with Video SEO
- Video For Demand Generation