What Really Drives B2B Purchase Decisions?
In an era where buying committees are expanding and decision-making processes are becoming increasingly complex, understanding what truly drives B2B purchases has never been more crucial.
Our panel brings together marketing leaders from HubSpot, Airwallex, and Clickr to share insights on how they are adapting to these changes.
Agenda:
7:00pm - Registration and networking
7:15pm - Welcome and introduction
7:20pm - Panel discussion
- Interactive Live Q&A with audience
8:30pm - Networking
9:30pm - Close of event
Featured Speakers
Amiria MacKinnon - Head of Integrated Marketing - APAC, HubSpot
Amiria is the Head of Integrated Marketing for HubSpot in the APAC Region. She leads regional brand marketing, public relations and integrated marketing campaigns in the Asia Pacific region and, with her team, is responsible for growing awareness and driving business growth for HubSpot.
With experience in the B2B, B2C and not-for-profit industries, Amiria has nearly fifteen years’ of marketing and communications experience. Her specialities and passion lies in brand marketing, public relations and integrated campaigns, she’s an advocate for the power of integrated campaigns, localisation and believes that a great narrative and customer proof can make, or break, a campaign.
Prashanth Mohan - Marketing Director, Global Field, Campaigns and Partner, Airwallex
Prashanth has over 10 years of experience in B2B marketing, specializing in driving demand and growth for high-performing SaaS and fintech companies. He has worked with industry leaders such as HubSpot, Zendesk, Stripe, and Airwallex, contributing to their success during critical high-growth phases across international markets.
Currently, Prashanth leads the Global Field and Partner Marketing function at Airwallex. In this role, he is responsible for designing and executing scalable demand-generation campaigns, including owning and executing partner programs, like affiliates, channel programs, referral networks, and strategic alliances.
Moderator: Michelle Tenoudji - Global Business Director, Clickr
With 14 years in the industry, Michelle’s expertise lies in go-to-market strategies, generating demand, & expanding clientele across APAC, including Japan. With a portfolio featuring giants like P&G & LVMH, Michelle showcases Clickr’s reach beyond SG to MY, SEA, & Japan.
Perfect for professionals who are:
Leading B2B marketing initiatives
Managing complex sales cycles
Developing brand awareness strategies
Interested in cross-border marketing
Working with enterprise purchase decisions
Scaling marketing operations in APAC
Please note:
❣️ Due to limited capacity, we will be approving the guests before confirming your registration
❣️ This is an in-person event, sign up only if you are based in Singapore/ in the country during the event period 🇸🇬
❣️ Please register by 21 February 2025
P.S.: Got questions?
Feel free to email Elysa on our Events team at events@ahrefs.com
Upcoming:
Ahrefs Evolve 2025 is heading to the U.S.! Tickets will be limited – stay ahead & sign up for updates at ahrefsevolve.com.