Category Design Lunch (or: "how to render your competitors obsolete")
Hosted by Aidan Hornsby
Registration
Past Event
About Event
DoubleUp is excited to host Peter Goldie, veteran Silicon Valley marketer and strategy consultant, and serial entrepreneur Deborah Kattler Kupetz, for a lunch presentation on Category Design.
We’ll talk about the power of Category Design: an emerging discipline that has been called the “secret sauce” of Silicon Valley.
So what is Category Design? It’s a way to set apart your product or service in a noisy world by defining a new market category where you set the rules and demonstrate how your new category of solution solves customer problems in a way nobody else does.
Peter and Deborah are on a mission to get this powerful concept in front of Canadian founders and startups.
Lunch sponsored by DoubleUp ✌️