Category Design Lunch (or: "how to render your competitors obsolete")
Hosted by Aidan Hornsby
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About Event
DoubleUp is excited to host Peter Goldie, veteran Silicon Valley marketer and strategy consultant, and serial entrepreneur Deborah Kattler Kupetz, for a lunch presentation on Category Design.
We’ll talk about the power of Category Design: an emerging discipline that has been called the “secret sauce” of Silicon Valley.
So what is Category Design? It’s a way to set apart your product or service in a noisy world by defining a new market category where you set the rules and demonstrate how your new category of solution solves customer problems in a way nobody else does.
Peter and Deborah are on a mission to get this powerful concept in front of Canadian founders and startups.
Lunch sponsored by DoubleUp ✌️