From Disconnected to Aligned: Building the Full Journey for Marketing & Product Teams

​Many teams want to optimize the full user journey, but struggle with disconnected tools, fragmented tracking, and teams pulling in different directions. This event offers a clear roadmap to align your data, KPIs, and collaboration across the funnel without starting from scratch.

​Join us, to learn about real-world examples, actionable frameworks, and practical insights to help you build a connected view of your customer journey and drive better decisions across teams.

​👥 Who Should Attend
• Product and growth teams working across the user journey
• Data, analytics, and marketing professionals
• Startup founders and business leaders
• Anyone struggling with fragmented data or KPI misalignment

🗓️ Agenda
• Challenges and Pain points observed in the market
• Concrete tactics and methods in approaching the full user journey
• Common pitfalls to avoid, and best practices to follow
• Case Study with real life company, with walk through in Amplitude
• Q&A & Open Networking: Opportunity to discuss with speakers and ask questions

🗣️ Speakers
• Viktor Dungevski — Product & Growth Consultant, Amplitude
• Gregor Spielmann — Co-founder, Adasight, formerly Solution Engineer at Amplitude.
• Dayana Marin Valencia — Co-founder, Adasight, formerly at Booking.com.

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📝 Key Takeaways
• How to map your user journey across tools and teams
• Best practices for tracking, ownership, and collaboration
• How to avoid data silos and create shared visibility
• Actionable steps to align teams beyond their own dashboards