Digital Marketing Fundamentals For Beginners
Digital Marketing for Beginners is designed to equip participants with essential skills and insights for success in today’s digital landscape. In this workshop, participants will gain a solid foundation in digital marketing fundamentals, from understanding its core concepts and history to discovering how it’s transforming businesses globally.
They’ll learn the importance of digital marketing for businesses, understand the extensive scope of digital marketing roles, and explore the various types of digital channels, including SEO, social media, email, and content marketing. Each module is crafted to give you practical, actionable knowledge, ensuring they gain not only theoretical insights but also the skills to start applying what they learn right away.
Whether they’re aspiring marketers, entrepreneurs, or business professionals, this workshop offers ten compelling reasons to learn digital marketing, including career advancement, high demand for digital skills, and flexibility.
Learning Objectives
By the end of this workshop, participants will be able to:
Understand digital marketing and its importance for business growth
Identify the primary types of digital marketing channels
Recognize the different digital marketing roles and identify potential career paths
Pursue further education or career opportunities in digital marketing
Target Audience
Who is this workshop for? Entrepreneurs & Small Business Owners, Career Changers, Students & Graduates, Freelancers
Required prerequisites or experience level: Beginner
Workshop Curriculum
Please provide a brief outline of the workshop content:
Introduction (10 minutes)
Evolution & Importance of Digital Marketing (20 minutes)
Advantages of Learning Digital Marketing (5 minutes)
Scope of Digital Marketing (15 minutes)
How To Become A Digital Marketer (30 minutes)
Digital Marketing Challenges (10 minutes)
Q&A and Conclusion (10 minutes)
Key Takeaways
Clear Understanding of Digital Marketing Fundamentals
Insight into Digital Marketing Evolution and Trends
Overview of Digital Marketing Channels and Their Uses
Pathways for Building a Digital Marketing Career
Actionable Steps for Continuous Learning
Hands-on Components
Working in groups, participants will design a basic digital marketing roadmap for a hypothetical product or service, covering key channels (social media, email, SEO) and timelines. Each group will present their roadmap to receive feedback.
About the Instructor
Paul Adewumi is the founder of ViralGet, a communications and advertising company. His expertise spans digital marketing, paid media, and influencer marketing, honed during his time as a Senior Digital Media Strategist at Zenith Media (Publicis Groupe). There, he managed multimillion-dollar campaigns, delivering 600M+ impressions and growing brands' online visibility by over 100%. He has cultivated relationships with 200+ influencers, co-creating 3,000+ pieces of content that have generated 50M+ impressions, 20M+ reach, and over 60,000 product sales.