Behavioral Design in Practice - The Make it Toolkit
Description:
Why don’t people do what they say they’ll do? And how can we design for what they’ll actually do instead?
Join us for a hands-on, high-impact workshop where you’ll learn to answer those questions using the Make it toolkit — a powerful behavioral design framework used by the United Nations, governments, and tech companies worldwide to design with the Mind in Mind.
This is the first-ever public Make it Toolkit workshop in Singapore, created for professionals looking to solve real-world challenges through behavioral science and gamification.
Who is it for?
Ideal for professionals working in:
Product, UX/CX, and service design
Marketing and communications
HR, organisational development, and change management
Innovation, change, and transformation roles
No prior experience with behavioral science required.
What to Expect:
A practical and fun introduction to the 15 Make it strategies for influence and change
Real case studies from government, tech, and transformation work
Tools to influence decisions, drive engagement, and make change stick
Event Details:
📅 Date: Saturday, 2 August
🕤 Time: 9:30 AM – 12:30 PM
📍 Location: MDDI, Singapore
🎟 Limited to 30 participants
What’s the Make it Toolkit?
It’s a science-backed framework of 15 behavior change strategies designed to help you influence decisions, build habits, and create more human-centered products, services, and policies.
"A fantastic tool with practical points to help you anticipate problems and design solutions based on what people are actually likely to do. Absolutely incredible."
— Vitaly Friedman
Founder & Editor-in-chief of Smashing Magazine
"I have used many frameworks over the years, and the Make It Toolkit is my favorite because it strikes the perfect balance between abstract concepts and actionable strategies."
— Jared Peterson,
Behavioral Scientist, Co-Founder, Nuance Behavior
"The make It Toolkit is a game-changer in behavioral design. Unlike other models, it's straightforward and covers all the essentials without getting lost in industry jargon"
— Premika PoSaw
Principal UX Designer at GovTech Singapore