How to Evolve from a Lead Gen Platform to a Fully Managed Service (with GoodayOn’s Case Study)

​Many platforms start by connecting users to service providers. But what happens when lead generation just isn’t enough - when quality drops, churn spikes, and trust erodes?

​This practical micro-session unpacks how GoodayOn, a digital gig work platform in Ethiopia, transformed from a lead-gen model to a fully managed premium service

​We’ll break down:

• ​Why their initial model broke down and where the churn really happened

• ​How they launched Etalem (a branded, standardized domestic service) that tripled earnings for workers and doubled platform revenue

• ​What it takes to build quality, retention, and user trust into your model - even without VC funding

​This session is great for jobtech founders wondering:

• ​“Should we be managing more of the value chain?”

• ​“Is hybrid better than lead gen?”

• ​“What would it take to test this on a small scale?”

​See you there.