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​​​​​For everyone else, please purchase a non-member ticket to get access, or learn more about our membership perks here.

​As AI-generated music proliferates, the industry's central question is shifting from "Can AI create music?" to "Who deserves credit and compensation when it does?"

​Join W&M team members Cherie Hu, Alexander Flores​, and Yung Spielburg for a focused 60-minute webinar, where we'll cut through the hype around one of the most consequential yet misunderstood areas of music AI: attribution technology — the systems promising to trace AI outputs back to their training data sources and distribute royalties fairly.

​Startups including ​Musical AI​, ​Sureel​, ​Soundverse​, and more are moving to market quickly with music AI attribution tools, doing deals with both rights holders and developers. With billions in potential revenue at stake, understanding how this landscape is evolving isn't just a mere technical curiosity; it's business critical for anyone working with music rights today.

​What we'll cover

​1. Tech reality check — or why perfect attribution does not exist

​We'll break down the actual capabilities of current attribution methods from a technical perspective, covering methods including influence functions and embedding spaces. We'll reveal key limitations in their technical feasibility, and what this means for any system attempting to track musical influence with perfect precision.

​2. Market precedents

​​We'll analyze how a wide range of startups including ​Musical AI​, ​Sureel​, ​Soundverse​, ​Lemonaide​, ​LANDR​, and more are taking the attribution challenge head-on with their own unique approaches. We'll share exclusive data on recent licensing deals, and identify which business models are gaining traction despite technical constraints.

​3. Strategic implications

​To close out, we'll outline actionable strategies for navigating this imperfect landscape — including emerging alternatives to granular attribution, the strategic advantage of certain kinds of catalogs, and how to position yourself favorably in a market still defining its basic rules.

​This session is perfect for:

• ​Rights holders evaluating AI licensing opportunities

• ​Music tech founders building AI-powered products

• ​Investors assessing pitch decks related to AI and rights

• ​Artists and managers concerned about fair compensation

​We'll conclude with 15 minutes of Q&A. You'll leave with a clear understanding of not just how attribution technology works, but how to make practical decisions in a market where the technology remains imperfect.

​Reserve your spot now to separate fact from fiction.

​*Can't make it live? RSVP anyway to receive our exclusive recording and comprehensive recap notes after the event!

​​About Water & Music

​​​​​Water & Music is the go-to portal for industry leaders and decision-makers to master the complex dynamics of music and tech.

​​Our boutique research and consulting practice combines rigorous market analysis, proprietary deal flow tracking, and direct access to key operators shaping the music ecosystem.

​​With a growing membership base of over 1,200 industry stakeholders — spanning labels, publishers, artist managers, tech platforms, investors, and more — we have a unique vantage point to connect market signals across the value chain, revealing where capital, tech, and creativity are converging.

​​​​​Our mission is to empower music professionals with the knowledge, insights, and connections they need — not only to navigate innovation, but also to become active participants in advancing the industry forward.

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