​Let's face it, your creative strategy isn't just a nice-to-have, it's the engine of growth for brands across Africa. 🌍 But often, there's a disconnect between brilliant ideas and real impact.

​Creative teams craft amazing visuals ✨, yet sometimes lack deep audience insights. Performance marketers drive traffic, but without understanding creative nuances, they struggle to optimise for true value. The result? Missed opportunities for real impact. 😔

​We're here to change that. 💡

​Join us at the Nairobi Growth Lab for a Creative Strategy Masterclass designed to bridge this gap. 🌉

​📅 Date: 17th July 2025

​📍 Location: Details to be disclosed upon acceptance.

​What You'll Learn: 🎓

​🧠 1. The What: Creative Strategy, Defined

​Creative strategy is the blueprint behind high-performing campaigns. You’ll learn what it is, what it isn’t, and the role of a Creative Strategist in bridging audience insight with business outcomes. This isn’t about aesthetics, it’s about using creativity to solve real growth problems.

​⚙️ 2. The How: Execution That Drives Results

​We’ll break down our testing framework, from audience research 🔍 and identifying key performance metrics (CTR, CPA, ROAS) 📊 to building hypotheses and running structured creative tests. You’ll see how paid media informs creative direction, and how to iterate based on data to drive conversions and lower acquisition costs.

​🚀 3. The Why: Why Strategy Beats Guesswork

​In a world where brands are fighting for the same attention, creative strategy is your unfair advantage.
It ensures every asset has a purpose, every message is aligned, and every campaign is optimised for outcomes not just output. When you lead with strategy, you drive better results and make every marketing dollar work harder.

​🎤 Expert Q&A

​You’ll walk away with actionable insights and real examples you can plug into your next campaign. We’ll close with a Q&A so bring your real challenges and get straight answers from practitioners who do this daily.

​🥂🤝🏾Sip & Sync

​Drinks. Good people. Zero small talk. Connect with other marketers, founders, and creatives building in the same direction.

​Spots are limited—RSVP now to avoid disappointment! ⏳

​Looking forward to seeing you there! 👋🏾