Cover Image for Building Audience-Driven Businesses | Stoa Fireside Chat

Building Audience-Driven Businesses | Stoa Fireside Chat

Hosted by Stoa 🦁
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About Event

"When you begin building your business with your future audience in mind, the guesswork ends."

          -Arvid Kahl

Arvid is a software engineer, founder, and author. 

He built & grew his SaaS business to $55K MRR with his partner, which they successfully sold for a life-changing amount of money within two years.

He is the author of the bestselling book 'Zero to Sold’ and recently launched another book called ‘The Embedded Entrepreneur.' 

He's German. You can expect brutal honesty and no-nonsense advice in this chat. 


What’s this fireside chat about?

Join us live on Zoom as we talk to Arvid about how instead of looking for the customers for their product, entrepreneurs can find customers and build solutions with them. And become Embedded Entrepreneurs.

You will learn how you can:

  • Find your audience 

  • Discover their problems

  • Build communities around them

  • Generate value and wealth by growing your business with your audience

Even his latest book was written in public with the help of his audience and hundreds of founders and Indie Hackers.

We dig into what Arvid did differently with his ideas that made the difference between success and failure. Watch and listen to Arvid talk about his journey as an entrepreneur.

This will be followed by a brief Q&A session where you can directly ask questions from him. 


Stoa School is India’s premier online business education institution designed to help top professionals master the workings of tech-enabled businesses. We’re backed by the founders who defined India’s startup wave in the last decade.

Join the 24-week MBA Bootcamp and walk out with the confidence to take on any business role!