Cover Image for Branding Pays: how branding can transform your business and drive long-term success

Branding Pays: how branding can transform your business and drive long-term success

Hosted by Kelly Mackenzie
Past Event
Welcome! To join the event, please register below.
About Event

As part of the launch of our White Paper -  ‘Branding: a commercial case’, join us to uncover the case behind the Return on Investment (ROI) from branding. Discover how strategic branding can transform your business and drive long-term success.

About the Event:

  • Why do strong brands outperform weak ones?

  • Why do I need to invest in my brand instead of short term marketing activity?

  • What’s the business case for brand building?

Our event, "Unleashing the Power of Branding: Understanding ROI," is designed to answer these questions and empower you with the knowledge and strategies to maximise the return on your brand investments.

Key Highlights:

  • Understand the business case for branding and its impact on the bottom line

  • Explore real-life case studies of companies that have achieved outsized ROI through effective brand work

  • Learn practical methodologies and metrics to measure the ROI of your branding initiatives

  • Equip attendees with the metrics and measurements to build a business case for brand building investment

  • Uncover the intangible benefits of branding, such as customer loyalty, brand equity, and emotional connections.

Who Should Attend?

  • Business owners and entrepreneurs seeking to enhance their brand's impact.

  • Marketing professionals looking to strengthen their branding strategies.

  • Startups and small businesses aiming to establish a solid brand foundation.

  • Professionals interested in understanding the financial implications of branding.

  • Anyone passionate about unlocking the potential of branding in today's competitive landscape.

Attendees will receive a free copy of the White Paper as well as the offer of a reduced price diagnostic clinic to identify brand building opportunities.


Kelly Mackenzie - Creative Director and Founder White Bear​

Kelly Mackenzie is the founder and creative director of the multi-award-winning agency, White Bear. She has worked with food and drink brands from start-ups to global mega-brands, and is passionate about challenger thinking, brand building, food packaging, and the transformative impact brand can have on business growth.

​She is a multi-award-winning creative director, having just this year won a Pentaward, 3x Transform Awards, Creative Pool awards, and led White Bear to the Small Agency of the Year 2022.

​She is a judge on the Brand Impact Awards and lectures and speaks about brand building at universities, venture accelerators, and mentorship programmes.

David Endersen - Managing Director White Bear

David is MD of White Bear and has worked with brands ranging from start ups to global brands. A qualified accountant, his passion lies in the financial transformation of brand building and the wider impact strong brands can have on busineses.