Expanding value across the Customer Journey: driving growth through the bowtie model

Name: Expanding value across the Customer Journey: driving growth through the bowtie model
Start: 2025-07-02T08:30:00.000+02:00
End: 2025-07-02T10:30:00.000+02:00
Location: Bei St. Annen 2

Cremanski & Company - Events

Bei St. Annen 2

Hamburg, Hamburg

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About Event

Join us for another energizing edition of Revenue for Breakfast, this time in Hamburg ⚓️ and in partnership with ECDB.

We will be diving into a powerful concept: the Bowtie Model, a customer-centric framework that goes beyond acquisition to maximize value across the entire customer journey.

We will unpack how aligning teams around expansion metrics and lifecycle touchpoints creates long-term growth, not just short-term wins. You will walk away with practical insights on how to:

✅ Shift from funnel-thinking to bowtie execution
✅ Identify key KPIs across pre- and post-sale stages
✅ Break silos between Sales, CS, Marketing, and RevOps
✅ Drive expansion through value creation, not just pipeline

🗒️ Agenda

Presentation: Expanding Value Across the Customer Journey: The Bowtie Growth Model in Action
Q&A Session: Real-world challenges, shared solutions
Networking: Meet fellow GTM professionals over breakfast 🥐 & coffee ☕

Seats are limited, so make sure to book early!

Location

Bei St. Annen 2

20457 Hamburg, Germany

Presented by

Cremanski & Company - Events

Conversations that drive the bottom line.

Hosted By

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