Taking The Leap From Traditional Marketing to Growth Marketing !

​About the session 

​Join for a LIVE session with Anshul Agarwal, Growth Marketing Lead at Airtel as he shares his journey of building and managing companies on different programs and acquisitions. He will share his expertise on how traditional marketing differs from growth marketing, which he has gained over the years. Hear him share his growth marketing acquisition strategies in Airtel.

​Key takeaways from the session
-What distinguishes growth marketing from traditional marketing?

​-How to come up with creative growth strategies for your company?

​-Difference between linear acquisition channels and Growth marketing loops?

​-What is a growth multiplier and how to measure it?

​-What is a Product ​Channel fit and its criticality in acquisition loops?

​About Anshul Agarwal

​Anshul Agarwal is the Growth Marketing Lead - PostPaid & DTH business at Airtel. Has 9+ years of expertise directing growth marketing and brand marketing functions in a variety of industries, including telecom, DTH, hospitality, and broadcast media. Anshul is also a proud ex-OYO from 2019 to 2020, where he was working as Growth lead, taking care of the Global Referral Program. Anshul coming from an engineering background having worked at Tata Communications and Dell, later did his MBA in Brand Management from MICA, Ahmedabad in 2014. He started his marketing career as a Digital Marketing Consultant at Cognizant Technology Solutions in 2014. Then in 2015 moved to Network18 Media & Investments Ltd as Brand Manager of News18 regional channels where he launched 360-degree campaigns & played a key role in redefining the brand strategy.